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Simplicity is the ultimate sophistication
— Leonardo Da Vinci

Apple is losing ground

Apple is losing ground

At Adobe Max 2016 a (gorgeous) Surface Studio was used for the presentation of their line up upgrade. I think Apple should revise its R&D plans. The risk is losing ground in precisely those market niches where it was leader! I’m an Apple fan but its last products (iPhone7 and MacBook Pro) are too expensive far from being as innovative as they […]