Apple is losing ground

apple-is-losing-ground

At Adobe Max 2016 a (gorgeous) Surface Studio was used for the presentation of their line up upgrade.

I think Apple should revise its R&D plans. The risk is losing ground in precisely those market niches where it was leader!

I’m an Apple fan but its last products (iPhone7 and MacBook Pro) are too expensive far from being as innovative as they pretend to be.

There are also some fails (I think Jobs will be turning in his grave for some of them):

  • Extra Battery Pack for iPhone6 and iPhone7 (ugly and with the power indicator led on the wrong side)
  • Magic Mouse 2 (that you cannot use while it’s charging)
  • Pencil (that you have to stick in front of the iPad pro for pairing.. “penpinappleapplepen”)
  • iPhone7 (jet black color is so “ticklish” they had to write a disclaimer about it, you cannot put earphones while charging)
  • AirPods (expensive and so ridiculous)
  • Mac Book Pro 2016 (all components glued or soldered, no more mag safe and no Usb port type A)